Board and Staff

Dan Price


Licensed Clinical Psychologist

Dan has over 20 years’ experience as a Clinical Psychologist working with children adolescents and adults, families and couples in outpatient therapy.  He founded Empowering Families Program 20 years ago, and over the years the agency has been successful helping many at risk youth and SMI adults.  His experience ranges from an Individual Psychology Practice, Founding a Character Education non-profit organization, to working in Psychiatric Hospitals, Community Mental Health Clinics, Public Schools Teaching in Elementary Schools, Alternative Education and Community College.  His Doctoral Thesis was on a Functional Approach to Character Education – part of the seed from which the FACE Project grew.  He runs a full clinical practice and his passion is developing Character Education.

Dan enjoys family and friends, skiing, scuba diving, reading, traveling, movies and good food.




Legacy Asset Management Board, LLC

Bernard D. Whitsett, II is President and CEO of Legacy Asset Management Board, LLC, a financial/investment management advisory boutique.  Prior to pursuing his entrepreneurial efforts, Bernard was a Financial Advisor with Morgan Stanley Smith Barney’s Wealth Management Program.

Bernard received a B.A. in Economics from the University of Virginia and a MBA in Finance from the Kellogg Graduate School of Management at Northwestern University.

Bernard was a Consultant for the Paradigm Consulting Group, LLC.  Bernard advised clients on a variety of investment issues.

Prior to Paradigm Consulting, Bernard was Principal and Senior Portfolio Manager for Prudential Fixed Income’s Taxable short-term team, responsible for the management of taxable all short-term bonds and money markets funds which totaled more than $20 billion.

In 2004, Bernard received the Money Fund Report’s “Top Manager Award” for achieving the highest returns for 2003 in the government category with assets less than $1 Billion.  In 2003, Bernard received the coveted Career Focus Eagle Award from the National Eagle Leadership Institute for his outstanding leadership in both business and community service.

He joined Prudential Financial in 1990.  Prior to Prudential, Bernard was a Vice President at DLJ Securities Corp., where he was underwriting manager and head of the government agency bond-trading desk.  He previously worked in a similar capacity for Harris Government Securities, Inc.  Bernard began his career in 1981 as a money market trader and later a government securities sales representative at Continental Bank.

Bernard is a proud father of three sons; Bernard DePriest, Jackson Lightfoot, and Neal Easton.  He is engaged to be married to Ms. Andrea Copeland during this fall season.



Family Advocate Manager
Skyline CAP Head Start
Skyline Community Action Partnership

Fay Butcher has been working with Skyline CAP Head Start since 1996.  She currently is the Family Advocate Manager.  She works with family advocates in Greene, Madison, Rappahannock, Warren, Shenandoah and Page Counties serving 198 families and children.

Fay attended the University of Maryland University College where she received her education in social work.  She completed her Family Development Credentialing through Cornell University in 2010.

Fay is originally from Annapolis, Maryland, but started traveling all over the world when she married a serviceman.  When they retired in 1986, they decided to move to Madison, Virginia, where they were fortunate enough to buy her grandparent’s farm.  Her husband, Butch, passed away with a service connected disability in 2003.

Fay is the proud mother of two daughters and one son.  She has five grandchildren and one great grandson. Fay is very involved with her church Oak Grove United Methodist in Aylor, Virginia.  She enjoys traveling, reading, sewing and watching old movies. 

JoJo Robertson

Board Member

Jojo Robertson grew up in the Inner city of Norfolk Virginia. As a young child she had an interest in helping others. It was through working with inner city kids that she learned that Character Education was a vital part of a holistic learning approach.

Jojo moved to Charlottesville Va as part of a team that met and came to UVA to help teach teachers how to make their classrooms NAEYC accredited.

After Jojo worked at the Child Development Center, she left to become Infant toddler Coordinator at the Malcolm J. Cole Child care center. With Jojo’s help and assistance, both centers became NAEYC accredited and earned a prestigious 5 star award from the Commonwealth of Virginia.

Jojo had a degree in Early Childhood Education, Psychology and Masters Degree in Human Services, Counseling Marriage and Family.

In her spare time she likes to help her community and advocate for children and the elderly. Jojo has a non-profit anti Bullying Organization and works with school aged kids all around Central Virginia.

Her true pride comes through her two children, Gregory, 16  and Libby, 15 who keep her busy with school activities, sports, and activism.

Dr. Jennifer Freeman Smith

dr-jennifer-freeman-smithFACE Project Board Member

Dr. Jennifer Freeman Smith is a FACE Project Board Member. She brings a passion for multicultural and multilingual education, issues of social justice, and organizational development.  She earned her bachelors in Linguistics from Bryn Mawr College and her doctorate in Education from the University of Pennsylvania.  Before moving to Charlottesville, she worked as the director of a national capacity building assistance project for HIV prevention in rural and migrant Latino communities, as an adjunct professor of English and Education courses, and as an ethnographer of HIV risk communities.  In her spare time, she enjoys gardening, photography, and road trips with her family.

Gina Christ

FACE Project Program Coordinator

Gina ChristGina Christ is the FACE Project’s Program Coordinator.  She is responsible for supporting the project’s mission by providing character education lesson plans and training to teachers, counselors, and administrators in partner schools.

Gina earned her undergraduate degree at Muhlenberg College.  Upon graduation, she began working as an Admissions/Financial Aid Counselor at Hofstra University and shortly after enrolled in Hofstra University’s MS.Ed Counselor Education program.  Gina started her career as a Guidance Counselor at Smithtown High School in New York.  After moving to North Carolina, Gina joined the faculty at Forsyth Country Day School where she served as a K-12 School Counselor, 6-9th grade Health teacher and field hockey coach.  Her fondest memories are of coaching her own daughter and being a part of the lives of her four children who attended Forsyth Country Day School.

Gina has extensive experience working within the private and public school sectors as well as community-based organizations.  She is a Certified Olweus Bullying-Prevention Trainer and has dedicated her career to supporting students and families by designing and implementing the Fury Citizen Program, Big Buddy Team Mentors Program, Change Organization, North Carolina Mentoring/Leadership/Bullying-Prevention Program, and Forsyth County Race Relations Forum. 

Education is a family mission, as Gina’s husband recently became a Tenured Professor in Biomedical Engineering at UVA.  Character education is at the heart of Gina’s life work and her goal is to extend the reach of the FACE Project so that more students can benefit from the program’s curriculum.


Daniel Price:

Phone: 434.971.8454 x1      Fax: 434.971.8659