Support Character Education

Board and Staff

Dan Price


Licensed Clinical Psychologist

Dan has over 20 years’ experience as a Clinical Psychologist working with children adolescents and adults, families and couples in outpatient therapy.  He founded Empowering Families Program 20 years ago, and over the years the agency has been successful helping many at risk youth and SMI adults.  His experience ranges from an Individual Psychology Practice, Founding a Character Education non-profit organization, to working in Psychiatric Hospitals, Community Mental Health Clinics, Public Schools Teaching in Elementary Schools, Alternative Education and Community College.  His Doctoral Thesis was on a Functional Approach to Character Education – part of the seed from which the FACE Project grew.  He runs a full clinical practice and his passion is developing Character Education.

Dan enjoys family and friends, skiing, scuba diving, reading, traveling, movies and good food.




Legacy Asset Management Board, LLC

Bernard D. Whitsett, II is President and CEO of Legacy Asset Management Board, LLC, a financial/investment management advisory boutique.  Prior to pursuing his entrepreneurial efforts, Bernard was a Financial Advisor with Morgan Stanley Smith Barney’s Wealth Management Program.

Bernard received a B.A. in Economics from the University of Virginia and a MBA in Finance from the Kellogg Graduate School of Management at Northwestern University.

Bernard was a Consultant for the Paradigm Consulting Group, LLC.  Bernard advised clients on a variety of investment issues.

Prior to Paradigm Consulting, Bernard was Principal and Senior Portfolio Manager for Prudential Fixed Income’s Taxable short-term team, responsible for the management of taxable all short-term bonds and money markets funds which totaled more than $20 billion.

In 2004, Bernard received the Money Fund Report’s “Top Manager Award” for achieving the highest returns for 2003 in the government category with assets less than $1 Billion.  In 2003, Bernard received the coveted Career Focus Eagle Award from the National Eagle Leadership Institute for his outstanding leadership in both business and community service.

He joined Prudential Financial in 1990.  Prior to Prudential, Bernard was a Vice President at DLJ Securities Corp., where he was underwriting manager and head of the government agency bond-trading desk.  He previously worked in a similar capacity for Harris Government Securities, Inc.  Bernard began his career in 1981 as a money market trader and later a government securities sales representative at Continental Bank.

Bernard is a proud father of three sons; Bernard DePriest, Jackson Lightfoot, and Neal Easton.  He is engaged to be married to Ms. Andrea Copeland during this fall season.




Family Advocate Manager
Skyline CAP Head Start
Skyline Community Action Partnership

Fay Butcher has been working with Skyline CAP Head Start since 1996.  She currently is the Family Advocate Manager.  She works with family advocates in Greene, Madison, Rappahannock, Warren, Shenandoah and Page Counties serving 198 families and children.

Fay attended the University of Maryland University College where she received her education in social work.  She completed her Family Development Credentialing through Cornell University in 2010.

Fay is originally from Annapolis, Maryland, but started traveling all over the world when she married a serviceman.  When they retired in 1986, they decided to move to Madison, Virginia, where they were fortunate enough to buy her grandparent’s farm.  Her husband, Butch, passed away with a service connected disability in 2003.

Fay is the proud mother of two daughters and one son.  She has five grandchildren and one great grandson. Fay is very involved with her church Oak Grove United Methodist in Aylor, Virginia.  She enjoys traveling, reading, sewing and watching old movies. 


Dr. Jennifer Freeman Smith

dr-jennifer-freeman-smithFACE Project Board Member

Dr. Jennifer Freeman Smith is a FACE Project Board Member. She brings a passion for multicultural and multilingual education, issues of social justice, and organizational development.  She earned her bachelors in Linguistics from Bryn Mawr College and her doctorate in Education from the University of Pennsylvania.  Before moving to Charlottesville, she worked as the director of a national capacity building assistance project for HIV prevention in rural and migrant Latino communities, as an adjunct professor of English and Education courses, and as an ethnographer of HIV risk communities.  In her spare time, she enjoys gardening, photography, and road trips with her family.


FACE Project Outreach Coordinator

Lauren Kershner, M.Ed, Ed.S

A graduate of The College of William & Mary (B.A.) and James Madison University (M.Ed., Ed.S.), Mrs. Kershner is a licensed, professional school counselor with pK-12 experience. As a first-year counselor, she worked at the elementary school level, split between two school buildings in Page County, VA. The following year, Mrs. Kershner secured a position closer to home and spent the next four years as a counselor at Harrisonburg High School. After a move to relocate closer to her husband’s job in Nelson County, VA, Mrs. Kershner is back in the elementary school counselor role, currently at Central Elementary School in Amherst, VA. Lauren is an active board member of the Virginia School Counselor Association (VSCA) and enjoys spending time with her family; Harrison – 5, Violet – 20mos., and her husband, Phil.


Peter Lovegrove, Ph.D., Research and Evaluation Expert Consultant

Peter has over 15 years’ experience conducting research in youth development and program effectiveness, with expertise in applied quantitative research, survey data collection, data management, and non-experimental, quasi-experimental and experimental evaluations. He received his PhD from the University of Colorado–Boulder in 2010, and completed a postdoc at the Curry School of Education at the University of Virginia in 2013. He has over 25 published articles, book chapters, and reports. He has completed evaluation review training with the What Works Clearinghouse and worked with the Blueprints for Healthy Youth Development, which uses rigorous peer reviews of youth development, violence prevention, and intervention programs using strict program effectiveness standards. He is currently a Research Director at JBS International, Inc.  Peter’s interests include biking, yoga, cooking, reading comics, and going on outdoorsy adventures with his son Cyrus.

Jeff Patz, Program Coordinator 

Jeff has spent over 20 years in elementary education, as a teacher and After
School Director.  Originally from Northern Virginia, Jeff relocated to Charlottesville in 2016 and directed the After School Program at Baker Butler Elementary School in Albemarle County Public Schools.
Jeff graduated from George Mason University with a Political Science degree, then later received his teaching license with the state of Virginia.
Jeff enjoys going to UVA football and basketball games with his family and watching his son play basketball and soccer and his daughter master gymnastics and ballet.
He joined The FACE Project in 2018, and believes Character Education is essential for our youth these days and an integral part of an elementary education.


Daniel Price:

Jeff Patz: 

Phone: 434.971.8454 x1      Fax: 434.971.8659